So, you’re running a venue in a major city and you want to know some nightclub marketing tactics to help boost your club’s reputation and attract more customers through the door of your club. myZone has all of the information you need to make your nightclub one of the most sought after locations in town, and we are here to help you every step of the way as you climb your way up the ladder of nightlife success!

Mike Schwarz, the CEO and Founder of myZone Media Inc. and several other successful ventures, has over a decade of experience in the nightclub marketing industry and knows exactly what it takes to have a successful and complete nightclub marketing plan. When thinking about improving your nightclub marketing strategy, there are some tools that are more effective and affordable than others. In a quick interview Mike outlined some of the best things that an owner or promoter can do to attract more customers into their nightclub.This article brings together some important things that you should keep in mind when figuring out how you want to promote your venue.

Remarketing

Mike describes remarketing as one of the most powerful tools a nightclub can use when trying to reach a larger audience and increase traffic to their venue. Remarketing allows nightclubs to follow existing and potential customers around the internet. The process involves placing tags on the nightclub’s website and also on any material associated with the nightclub on clubZone to allow myZone to track the customers who are viewing their events.

There are usually three types of customers checking out events on the internet. One group looks through events but has yet to actually purchase tickets. A second group has perhaps added tickets to their shopping cart in the past, but then abandoned the shopping cart before purchasing tickets. Finally, there are the customers who have actually purchased tickets in the past. All three groups are the types of people that are best to target for future purchases, and myZone can keep track of all of these different types of website viewers and store their information so that they can be marketed to in the future.

Nightclub marketing becomes extremely affordable with remarketing, as information is preserved for future marketing campaigns so that promoters can get information about new events out to potential and past customers in a breeze. Events are promoted over 98% of the internet in unique banner ads that show up across Google, Facebook, and many other popular websites. With remarketing, a nightclub can save a lot of time and money by focusing on customers that have already expressed interest instead of wasting resources on uninterested parties.

Advertorial Articles

Another great nightclub marketing tool is promoting large events, shows, or parties through advertorial articles. A myZone writer will compose a unique article that goes in deep on an event, helping not only get out information that offers a fresh perspective and new content, but also helping improve SEO. The more unique content that exists on the internet for an event or club, the more likely it is that it will turn up earlier on Google search results. Having a strong  advertorial article published is one of the best ways to get your event right to the top of most searches.

Advertorial articles can take a variety of approaches when covering an event. Our writers can offer a long form, in depth description of what guests can expect at an event. When possible, our writers can even interview an artist and get some really special content that will not only enhance the event’s exposure, but possibly even bring some prestige to the nightclub because of the exclusive information that our writers get from famous artists. Another option is finding out more about the producers or promoters of an event, or the nightclub itself. Writers can outline the history of a nightclub or describe some of the work that promoters and club owners have done in the past, improving their reputation and bringing more customers through to shows and events.

Of course, the advertorial articles will all direct traffic right back to the nightclub’s page on clubZone which will in turn direct potential customers to all of the events that a nightclub is offering. As people are reading through the advertorial article, both the nightclub and upcoming events will show up right alongside the article, making it easier than ever for customers to check out all that a venue has to offer. Your nightclub marketing will basically take care of itself as customers make their way from page to page on clubZone’s fresh new layout which makes getting information about nightclubs, their events, and purchasing tickets easier than ever before.

Contests

One more awesome way to improve your nightclub marketing strategy is through creating and promoting contests. Contests engage viral traffic and social media to bring Facebook users directly to your event by offering incentives like free ticket giveaways. We use WooBox, a third-party social marketing tool which allows us to create nearly every type of contest imaginable. This contesting platform won out over several other platforms that myZone tried because of it’s great viral incentives. WooBox is set up so that when someone enters a contest they can receive additional entries for every friend they invite who then enters the contest as well. With contests spreading to so many people across social media, it is not uncommon for us to get thousands of entries in a contest.

As contests wrap up, we are able to look at the viral metrics of the contest to see how it performed and how much exposure it actually received. Most of the time, we have observed that contests are shared hundreds of times. When you think about how many friends people have on Facebook, that’s tons of exposure that events are receiving from these hundreds of shares.

When all is said and done, the cost for a contest is quite low. For how viral contests end up being and how much traffic they are capable of bringing to an event, they are one of the most efficient and affordable options for nightclub marketing available today.

New Years Eve Event Marketing

Almost every nightclub in the world throws some sort of event on New Years Eve, as it is one of the most important party nights of the year. Through the network of clubZone, ticketZone, and all of our affiliates we have the largest nightclub marketing network in North America. All of our marketing power can be shared with you so that you can take your New Years Eve event to the next level this year.

Nightclubs simply need to post an event on ticketZone and offer up a small commission for each ticket sold, and then the event is syndicated on to clubZone and hundreds of other websites across the internet. We use a pay per performance model, so you never have to pay any cash up front to take advantage of our elaborate nightclub marketing network. You simply pay a percentage out of the selling price of each ticket as your tickets are sold. Many nightclubs have seen remarkable success promoting their New Years Eve events over our already strongly established New Years Eve network. With the night right around the corner, now is the perfect time to make sure that you’re promoting your event in the most effective ways possible before time runs out.

Nightclub Marketing Done Right

Don’t waste another day stressing yourself out about how you’re going to get more people to come to your nightclub. Let myZone help you increase your traffic, improve your exposure, and link you up with customers that will keep returning for years to come. We are very proud of the marketing power we have built up over the years, and are looking forward to sharing our knowledge and expertise with you so that you can take your nightclub marketing to the next level and climb up the ladder of success much faster than you ever thought was possible. Contact us today to start working on a nightclub marketing plan that’s perfectly suited to your needs!